Our Mission

Improve the online commerce experience for both consumers and promoters through offering an intelligent links that works, simply.


The Founding Team

Jesse Lakes

In 2009 Jesse Lakes and GeoRiot co-founder, Jesse Pasichnyk, launched a series of extreme sports soundtrack websites that utilized the iTunes and Amazon affiliate programs for their global audiences. The project was a success and it became clear that they had built a tool that other Internet marketers would benefit from using, so later that year he went on to author the first book on the iTunes Affiliate Programn titled Mastering the iTunes Affiliate Program. The publication caught the eye of the iTunes team at One Infinite Loop and shortly thereafter Lakes packed up his gear to take up residence in The Valley as Global Manager of the iTunes / App Store Affiliate Program.

However, fixing the fragmented purchasing experience found across the web was always in the back of Jesse's mind, which led him up to Seattle to combine forces with Jesse Pasichnyk to work full time on GeoRiot.

Jesse Pasichnyk

Jesse wrote his first code at the age of 12, went on to earn his Computer Science degree at the University of Montana, and most recently beacame an eight year engineering veteran of the tech giant Microsoft. As if full-timing at one of the world's largest tech companies wasn't enough, Jesse and Jesse kept GeoRiot running as a side project from 2009 to 2011, then both quit their day jobs and became Rioters full time in Seattle.

In addition to GeoRiot, he and Lakes co-founded three other successful startups - Niftytricks, Ion Solutions and SkiMovieMusic.

Shannon M. McGuire

After earning her BS in Computer Engineering from Lehigh University, Shannon spent the first part of her career as a government contractor. We can't tell you more than that or we'd have to kill you. Seriously.

Even though she couldn't talk about her experience, it still landed her a spot on the prestigious iTunes engineering squad directly after, where she stayed until she parted ways to join GeoRiot in September 2011 as a co-founder and GeoRiot's first full-time employee. On top of her impressive resume, Shannon is also the resident caretaker of GeoRiot's office dogs Jack, Moxy and Daisy.

The Story of GeoRiot

GeoRiot was born in early 2009, initially as a spin off from one of the team's many earlier endeavors - creating extreme sports soundtrack websites (Skimoviemusic, Ridertunes, Surfertunes) using the iTunes Affiliate Program and the Amazon Associates Program. GeoRiot was founded on the basic principle that online marketing should be profitable and accessible on a global scale, but unfortunately back in 2009, it was anything but. In fact, when it came to earning commissions from international sales in iTunes and Amazon, the Internet was simply, broken.

This Riot is twofold.

We're raising awareness of the fact that every day, Internet marketers, app developers and record labels are unknowingly losing commissions and customers to the war on broken links.

We're challenging the outdated notion that you use a link with a single destination for your entire audience across devices, countries, and operating systems.

The best part?

Our service is focused on liberating your lost conversions due to "dumb" links. Your clients will riot (with joy) at the experience they get with your links, and we predict Zen-like peace and calm as you come to realize your marketing campaigns are more profitable than ever, that you’re a part of a paradigm shift in online marketing, and you're helping to overturn one of the biggest problems facing the industry in the last decade.

GeoRiot - making the Internet a better place, one click at a time.

Join the Riot.

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