Major e-tailers like iTunes and Amazon create unique, localized storefronts for the countries they do business in. For example, iTunes and the App Store have 155 different international storefronts. So when a visitor from Australia clicks a link to a tune on your website hosted in, let's say, Germany, he or she is automatically sent to the storefront for Australia. So far, so good.
The problem is that each country storefront has distinct product IDs for everything in its library. So the product ID for Australia may not match the one your links reference for Germany. If not, the Australian visitor is presented with an error message rather than the product he or she was looking to buy.
We call this "geo-fragmentation." The shopper can't buy through your link. And you don't get credit for referrals.
GeoRiot solves the geo-fragmentation problem. Our engine auto-magically translates your link to ensure it references the correct product ID in the international visitor's storefront. By enabling him or her to buy the product, we ensure you get credit for commissions on the subsequent purchases he or she makes.