Reporting

One dashboard to rule them all.

We feel that the best way to be successful in marketing is to have a quick feedback loop where actionable reporting is at your fingertips. With this in mind we have held top-notch reporting as one of the cornerstones of the GeoRiot service.

Curious where your clicks are coming from? Which link is earning you the most, or what types of devices are best at converting a click to a sale? With raw data streaming in from three different sources we've sliced, diced, and polished it into four data points on seven different metrics across three levels of granularity so that we've got you covered to answer the important questions to keep you moving forward and earning more.

Metrics

Raw data is useless until it's formatted and presented in a way that allows you to gain insight and leads to actionable steps. We feel the type of metrics we provide do that, and we are continually building and refining them to make them even better. So far we have:

  • Geography - Where in the world does your traffic come from? Use this information to focus your efforts in the places that make the most sense.
  • Tracking Tags - Adding a tag to a link allows you to view things such as marketing campaign, link placement, or the creative assets used. Using tracking tags in conjunction with Genius Links and groups gives you multiple ways to organize your marketing efforts.
  • Referrer - The Referrer metric lets you know where on the web your traffic is coming from so you can learn which sites/referrers are worth the effort.
  • Browser, Device, Operating System - With a combination of these three metrics you can learn what types of systems are clicking your links and optimize your products accordingly.
  • Product Type - Since there are different types of products inside the iTunes and Amazon ecosystems, this metric helps keep you on top of which ones are getting attention.

Data Points

Digging even deeper for each of the above-mentioned metrics, GeoRiot provides insight with these four data points:

  • Clicks - Total clicks show how interested and engaged your audience is. Although it may not result in a commission, a click means the person wanted to at least learn more.
  • Commissions - A total of how many commissions you've earned shows how profitable your links are.
  • Earnings Per Click (EPC) - This ratio of commissions divided by clicks measures how efficient your marketing is at creating sales.
  • Conversions - A conversion score measure of how effective your marketing is at promoting a specific item. This is incredibly useful for clients marketing their own content and is described in more detail below.

Granularity:

Each of the above metrics, and data points, can be viewed in three different levels of granularity, from the general overview, all the way down to the specific performance of an individual link.

  • Account level - A heads up overview of your account as a whole. Get a snapshot for your entire set of links.
  • Groups level - Links can be organized into “groups” so that you can keep track of specific campaigns (I.E. All links in a campaign for a single album, app or from a team), and the metrics associated with them.
  • Links level - Find out how an individual link is performing. See where geographically the link is getting clicked, individual EPC, or a graph of how many clicks per time period that item is seeing.

Conversion Tracking

Matching a click to the sale of a specific product has long been a challenge with affiliate marketing for iTunes and Amazon for a few different reasons. Each of the affiliate programs lacks a key component to easily have 100% confidence and currently there is no easy fix for either program.

To help our clients combat this challenge, we are launching our iTunes conversion tracking that uses a variety of data points from a click, the link, and the info reported from the affiliate network. We use a healthy dose of statistics to analyze the likelihood of a conversion for you. Please note that this measurement is not an absolute value, and is best used to compare metrics, but does provide significantly better insight.

Knowledge is Power.

GeoRiot is fully committed to turning data into information and each day brings us closer to the goal of providing truly actionable reporting. Giving you the best platform to make informed decisions is just good for business and that we offer the best insight you'll get anywhere. And, this is just the beginning.

Sign up for free to check out the reports for yourself. If you run into any snags along the way, or have any suggestions on how we can make your life easier, please let us know.

No credit cards, no obligation, and no subscription fees, ever.
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